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Behavioral Design - Eating Habits

Nudging. What is nudging? Is it affecting or manipulating? Is it only the good ways of leading a person in what someone thinks is the right direction? Or is it too the way we are manipulated to buy something we don’t really need because someone made os too good a deal to reject?

For this group project we chose to work with peoples eating habits. Not because it’s a big problem in Scandinavia but still it is a problem in smaller social groups. And it is in deed a really big problem in the US.

We really didn’t want to tell people how to eat or make certain rules for their eating habits. In stead we made different experimental eating cutlery which would make the eating situation different and maybe more fun. We wanted people to reflect about how to eat with the new cutlery and thereby slow down their eating pace.
We also made cutlery which would challenge the user but in a fun way, so the eating with the cutlery would become a game to master!

Cutlery is really design which is optimized to have the best user experience. But in order to change the eating habits we chose to change the cutlery.

Proces models from the beginning to the end

Proces models from the beginning to the end

Behavioral Design Lars, Viktor & Emilie - Eating Pace

A video explaining the whole project from problem to idea. Idea to testing and ending with the result and conclusion of the project.

Making the eating situation a bit more fun!

The Modern Cutlery

The Modern Cutlery

With a sleek and new design the cutlery doesn’t really tell the story of how it makes it a bit awkward to eat. The knife being a bit more dull and the fork not so user-friendly is hidden in it’s beautiful end elegant form language. A person fond of aesthetic might not contradict it’s disfunctionalities.

The Tri-cutlery

The Tri-cutlery

Having both fork, knife and a flat spoon in one challenging the norms of eating and think differently.

The Tweezeater

The Tweezeater

Works as elongated fingers to pick up smaller amounts of food.

The Flexible Cutlery

The Flexible Cutlery

With flexible necks on the cutlery your diner will be slightly challenging as the cutlery won’t have as much strength as you are normally used to. Might make you eat a little more cautious.

The Looong Cutlery

The Looong Cutlery

Generates a playful challenge by having very long handles to master. By choosing where to grab the cutlery you can pick you own level and improve your skills. Makes even the most dull food funny.