One week project group project made with Nicole Blicher Jonasson (Visual Communication). The task was to do packaging for a package of salt and a salt cellar for the Danish food delivery brand, Aarstiderne. Nicole and I made a sustainable solution of a salt cellar which didn’t need extra packaging to minimize the waste.
The salt cellar tube was design with playful retro futuristic graphics to decorate the dinner table. The colors was to match Aarstiderne’s iconic logo.
Nicole and I came up with the idea of having an interactive salt cellar with bands to rip off as the user has been using the salt. This bodily experience of tearing peeling of a band would make the salt appear more new. As the salt is used the salt cellar becomes smaller and smaller and the consumer will end up with a small container of which is recommended to use for mixing spices.